Advertising & campaign copy
Headlines, ad text, campaign messages, email copy and social content where short wording, tone and intended response need to work together.
Translate customer-facing content without flattening the message into literal copy. We work around the audience, channel, brand language and purpose of each asset so the translated version remains clear, natural and commercially usable.
A short paid-ad headline has different limits from a brochure paragraph or a landing-page CTA. The source meaning matters, but so do length, tone, audience expectation and the action the copy is designed to support.
Headlines, ad text, campaign messages, email copy and social content where short wording, tone and intended response need to work together.
Headlines, supporting copy, calls to action, form text and page sections translated with the page journey and target audience in mind.
Website localisation →Product descriptions, category copy and customer-facing ecommerce text where product terminology needs to stay consistent across the catalogue.
Ecommerce localisation →Brochures, pitch decks, case studies, event materials and other promotional documents combining company language with customer-facing messaging.
Campaign emails, nurture sequences and promotional messages where subject lines, body copy and calls to action need to read naturally together.
Captions, short-form scripts and supporting campaign copy that may also connect with subtitles or other localisation work.
Video subtitling →The audience and channel can change the correct wording even when the source text stays the same. That context is reviewed before the copy is translated.
Include the files, language pair, target market, deadline and the channel where the copy will appear.
We review whether the asset needs standard marketing translation, more creative rewriting, SEO-aware handling or wider localisation.
Preferred terminology, product names, previous campaigns and tone guidance are considered across the complete content set.
The final copy is checked for meaning, consistency, readability and fit with the intended asset before delivery.
The final quote is confirmed after reviewing the language pair, source-word count, channel, creativity level, formatting, SEO requirements and deadline.
For suitable higher-volume marketing content where an AI-supported workflow with human review is appropriate for the brief.
For customer-facing marketing content that needs natural wording, consistent brand language and close attention to the intended audience.
For copy requiring additional creative adaptation, search-context work or specialist subject knowledge.
Use Marketing Translation for customer-facing persuasive content. Use Business Translation for corporate documents, and Localisation when the content sits inside a wider digital product or market experience.
For search-focused pages, we can consider headings, metadata, page intent and supplied keyword research while keeping the translated copy natural. Search performance still depends on the wider website, market, competition and SEO strategy.
Marketing translation covers customer-facing promotional content such as campaign copy, landing pages, brochures, emails, product descriptions and sales materials. It considers meaning, tone, audience and channel rather than treating the text like a purely literal document.
Marketing translation stays relatively close to the original message while making the copy natural in the target language. Creative adaptation goes further when a headline, tagline or call to action needs rewriting to work effectively in another market.
Yes. Landing pages, service pages, calls to action, metadata and other customer-facing website content can be translated. If the project involves the wider website experience, Website Localisation may be the better route.
Yes. Provide style guidance, product names, preferred terminology, previous campaigns and approved translations before work starts so the new content can remain consistent with the wider brand.
Yes. For suitable website projects, headings, titles, metadata, page intent and supplied keyword research can be considered alongside natural language. SEO-aware translation should not be treated as a guarantee of rankings.
Suitable AI-supported content with human review starts from £0.08 per word, human marketing translation from £0.12 per word, and specialist or creative work from £0.16 per word. The final quote depends on the language pair, volume, channel, adaptation level, formatting and deadline.
Include the language pair, target market, channel, deadline and any brand terminology or style guidance. We can then confirm the appropriate marketing translation level and price.