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Online store localisation

Ecommerce localization for catalogues, checkout & customer journeys

Localize the store as a connected buying journey. Product data, category content, search and filters, cart and checkout text, customer emails and post-purchase support are reviewed together so terminology and instructions stay consistent from discovery to delivery.

Product terminology controlled Checkout context considered Structured exports supported
Product cataloguesTitles, descriptions, attributes, variants and specifications
Store navigationCategories, filters, search, menus and collection pages
Cart & checkoutForms, validation, delivery, payment and order review
Customer lifecycleEmails, delivery, returns, support and account content
Store content types

The same product language appears across more than one page.

A product name or attribute may appear in the catalogue, filters, product page, cart, order email and support content. Ecommerce localisation works better when those repeated terms are reviewed across the complete journey.

PRODUCTS

Product pages & catalogue data

Titles, descriptions, features, materials, specifications, variants and structured product fields.

CATEGORIES

Categories, collections & filters

Category headings, introductions, attributes, filter labels, sorting options and collection content used for product discovery.

SEARCH

Store navigation & search

Menus, breadcrumbs, search prompts, zero-result messages and recurring navigation labels across the storefront.

CHECKOUT

Cart, checkout & account flows

Buttons, fields, delivery choices, payment guidance, validation messages, order review and account-creation content.

MARKETPLACE

Marketplace content

Marketplace titles, bullet points, descriptions and structured seller content prepared for the target audience and channel.

CRM

Customer emails & support

Order confirmations, delivery updates, returns guidance, support articles and other post-purchase communication.

01

Product terms should stay consistent across channels

Approved product names, features and collection terminology are reviewed across catalogue data, pages, marketplaces and customer communications.

02

Attributes need the product context

Sizes, colours, materials, units and variant labels are handled in relation to the product field they belong to rather than as disconnected words.

03

Checkout wording should match the action

Buttons, forms and validation text are localised according to the stage of the purchase journey so instructions remain clear.

04

Post-purchase content should use the same language as the store

Order emails, delivery messages and returns guidance are reviewed against the storefront terminology customers have already seen.

Store workflow

Start with the catalogue structure and sales channels.

Product volume alone does not define the project. Store fields, repeated content, marketplace variants, checkout strings and post-purchase content all affect how the localisation should be scoped.

01

Send the store content

Provide catalogue data, store pages, checkout text, customer emails, target languages and the required return format.

02

Map products and channels

Product families, repeated fields, marketplaces, store journeys and recurring terminology are identified before localisation starts.

03

Localize by purchase stage

Discovery, product evaluation, checkout and post-purchase content are handled with the customer action in mind.

04

Review structured delivery

Terminology, variants, fields, placeholders and agreed file structure are checked before the content is returned.

Store files

Structured exports make large catalogues easier to control.

Send the most editable source available. Product IDs, field names and channel references help preserve relationships between the source content and the returned localisation.

CSV / XLSX

Catalogue exports, product fields, attributes, source and target columns, IDs and review notes.

XML / JSON

Structured product or storefront data where customer-facing values sit alongside technical fields.

CMS EXPORT

Suitable store exports that retain enough context to identify products, categories and customer-facing fields.

URL / PAGE LIST

Useful for smaller stores, landing pages, marketplace references and live customer-journey review.

Pricing routes

Pricing depends on catalogue volume, structure and localisation depth.

The final quote is confirmed after reviewing the language pair, source-word volume, product structure, file format, SEO requirements, review level and deadline.

AI-supported + human review

Suitable high-volume store content

£0.08 from / word

For suitable higher-volume ecommerce content where an AI-supported workflow with human review fits the catalogue and brief.

SEO / specialist

Search-led or complex product content

£0.16 from / word

For content requiring additional SEO-aware handling, complex product terminology or a more specialist review workflow.

What is ecommerce localization?

Ecommerce localization adapts an online store for another language and market. It can include products, categories, navigation, checkout, marketplace content, customer emails and post-purchase support.

Can large product catalogues be localized?

Yes. Large catalogues can be reviewed from structured exports such as spreadsheets or suitable CMS data, with product IDs and fields used to keep source and target content aligned.

Can cart and checkout content be included?

Yes. Buttons, forms, delivery choices, payment guidance, validation messages, order summaries and confirmation text can be handled as part of the buying journey.

Can marketplace listings be localized?

Yes. Marketplace titles, bullet points, descriptions and related seller content can be included when they form part of the ecommerce project.

Can ecommerce SEO content be localized?

Yes. Product, category and landing-page titles, metadata, headings and supplied search context can be considered where SEO-aware localisation is part of the brief. This does not guarantee rankings.

How is ecommerce localization priced?

Suitable AI-supported content with human review starts from £0.08 per word, human ecommerce localisation from £0.12 per word, and SEO or specialist work from £0.16 per word. Final pricing depends on language, volume, files, complexity and deadline.

Send the store export together with the customer journey.

Include target languages, sales channels, product terminology, deadline and the return format your team needs. We can then confirm the ecommerce-localisation workflow and price.