Natural market-specific wording
Adapt terminology, expressions, tone and calls to action so the content does not read like a literal or unfamiliar translation.
UK localization agency
Localization Services for Websites, Software, Apps and Content
Adapt more than the words. Our localization services help businesses prepare website copy, software interfaces, apps, multimedia and digital content for the language, expectations and user experience of each target market.
- 120+ languages
- Native linguists
- Human-reviewed quality
- Technical file support
Choose the right localization service
Select the route that best matches what your customers will read, click, watch or use.
01
Website localization
Localize page copy, menus, calls to action, metadata, forms, ecommerce content and complete user journeys.
Explore website localization 02Software localization
Adapt interface strings, dashboards, error messages, help centres, structured files and product terminology.
Explore software localization 03App localization
Prepare iOS, Android and web apps with localized screens, onboarding, notifications and app-store content.
Explore app localization 04Video subtitling
Create translated or same-language subtitles with clear timing, readable line breaks and suitable delivery formats.
Explore subtitlingWhat localization means
Make the content work in the target market
Translation communicates the original meaning in another language. Localization goes further by adapting how that content reads, functions and feels for the people who will use it.
Ask about your contentUser journeys and interface context
Consider where text appears, what action it supports and how users move through menus, forms, screens, onboarding and checkout steps.
Formatting and technical constraints
Account for character length, placeholders, tags, file structure, date formats, number formats and other content rules that affect implementation.
Terminology and brand consistency
Follow approved product terms, glossaries, tone guidance, previous translations and non-translatable brand or feature names.
Content prepared for delivery
Return localized content in the agreed structure so your team can review, integrate, upload, publish or release it more efficiently.
Translation or localization?
Choose based on how the content will be used
Some projects only need accurate language conversion. Others need the wording, interface and overall experience adapted for customers in another market.
Best for clear language conversion
Suitable when the existing message, layout and user experience already work and the main requirement is an accurate version in another language.
- Internal documents and straightforward copy
- Informational text with limited interface context
- Content that keeps the same structure and purpose
- Projects without substantial market adaptation
Best for customer-facing experiences
Suitable when the content needs to sound natural, support the intended user action and fit the technical or cultural expectations of another market.
- Websites, landing pages and ecommerce journeys
- Software, apps, dashboards and user interfaces
- Marketing copy, product content and multimedia
- Market-specific terminology, UX and formatting
Content coverage
What can be localized?
A localization project can cover the visible customer experience as well as the supporting files, metadata and terminology needed to keep it consistent.
UK English localisation
English-language content can also be adapted for UK readers, including spelling, terminology, tone, calls to action, dates, number formats and market expectations.
Website and ecommerce copy
Homepages, service pages, landing pages, product descriptions, category pages, checkout text, menus, forms and customer emails.
Software and platform interfaces
Buttons, menus, labels, dashboards, settings, validation messages, tooltips, empty states and system notifications.
Mobile and web apps
App screens, onboarding flows, permissions, push notifications, account sections, store listings and release notes.
Help and support content
Knowledge bases, FAQs, tutorials, setup instructions, user guides, support articles and in-product help text.
Marketing and brand content
Campaign pages, advertisements, email content, product launches, social content, brand messaging and conversion copy.
Video and multimedia
Subtitles, captions, transcripts, e-learning content, webinars, training videos and multilingual media campaigns.
Metadata and search content
Page titles, descriptions, headings, slugs, app-store text, marketplace content and target-market terminology.
Structured and technical files
JSON, XML, CSV, Excel, XLIFF, string tables, resource files, exports and other structured localization formats.
A clear workflow
From content review to localized delivery
The workflow is matched to the content type, technical format and level of market adaptation your project needs.
-
Send the content and context
Share your URLs, files, exports, strings, screenshots, videos or content list together with the target languages and deadline.
-
Confirm scope and delivery
The content, volume, format, terminology, technical requirements, review level and delivery route are checked before work begins.
-
Localize for the audience
Suitable linguists adapt the language, tone, terminology and user context while respecting the agreed file or content structure.
-
Review and return
Consistency, formatting, terminology and relevant technical elements are checked before delivery in the agreed format.
What to send
Give the team enough context to localize accurately
The source content is essential, but context often determines whether a short string, label or call to action works correctly.
- Source files or live URLs
- Required target languages
- Deadline or release schedule
- Preferred delivery format
- Glossary or terminology list
- Tone-of-voice guidance
- Screenshots or interface context
- Non-translatable names or strings
- Character or layout limits
- Previous approved translations
Technical support
Files prepared for your content workflow
Localization can be organised around copied content, page lists, spreadsheets, CMS exports, developer files, subtitle files or other structured material.
- WordPress and Elementor content
- Website page lists and sitemaps
- Excel and CSV spreadsheets
- JSON and XML string files
- XLIFF and resource files
- iOS and Android strings
- SRT and VTT subtitle files
- Scripts, transcripts and video
Localization rates in the UK
A clear quote based on the real project scope
Website, software and app localization is normally priced after the content and technical requirements have been reviewed. A quote may account for the word volume together with engineering, formatting, subtitle timing, review or QA work where relevant.
Language pair
Availability and target-market requirements
Content volume
Words, strings, screens, pages or video duration
Technical format
Files, tags, placeholders and engineering needs
Specialism
Product, industry and terminology complexity
Review level
Human review, specialist checks and QA requirements
Deadline
Standard delivery or an expedited release schedule
Flexible agency support
Localization support for different teams
Use the service for a single release, a defined content batch or an ongoing multilingual workflow.
Marketing teams
Campaigns, websites, landing pages, product copy and customer
communications.
Product teams
Apps, software interfaces, onboarding, notifications and
product-led content.
Developers
Structured string files, placeholders, keys, exports and
integration-friendly delivery.
Ecommerce businesses
Product pages, categories, checkout text, marketplace listings
and customer emails.
Learning teams
Training content, e-learning modules, tutorials, video
subtitles and knowledge bases.
Localization managers
Outsourced capacity, terminology control, content batches and
ongoing language support.
Common questions
Localization service FAQs
Key information about scope, pricing, technical files and choosing between translation and localization.
Ask another questionWhat are localization services?
Localization services adapt content for a specific language and market. In addition to translation, this can include tone, terminology, calls to action, formatting, interface context, metadata, user journeys and technical content requirements.
What is the difference between translation and localization?
Translation focuses on communicating text accurately in another language. Localization goes further by adapting the wording and experience so it feels natural and works effectively for users in the target market.
What types of content can you localize?
Projects can include websites, landing pages, ecommerce content, software interfaces, apps, UI strings, onboarding, app-store listings, help centres, marketing content, subtitles, captions and structured localization files.
How much do localization services cost?
The price depends on the language pair, amount of content, technical format, project complexity, terminology, review requirements and deadline. Website, software and app localization is normally quoted once the content and any engineering or QA work have been scoped.
Can you provide UK English localisation?
UK English localisation can adapt spelling, terminology, tone, dates, number formats, calls to action and other market-specific wording for readers in the United Kingdom.
Can you work with JSON, XML, CSV, Excel and XLIFF files?
Yes. Structured content can be handled in formats such as JSON, XML, CSV, Excel, XLIFF and resource files. Relevant keys, tags, placeholders and file structures can be preserved where required.
What information do you need to begin?
Send the source content or files, required target languages, preferred delivery format and deadline. Screenshots, glossaries, tone guidance, character limits and previous approved translations are also useful when available.
Do you support ongoing or outsourced localization projects?
Localization can be organised as a defined project, a content batch or an ongoing workflow. Sharing recurring terminology, style guidance and release requirements helps maintain consistency between deliveries.
Prepare your next market
Ready to localize your website, software, app or content?
Send your files, URLs, strings, screenshots or project brief. The team will review the scope and confirm the appropriate localization route, price and delivery format.